Dan23

http://www.dan23.com/

Unfortunately my french isn't brilliant but this up and coming designer has some really interesting fresh work in his portfolio, take a look to see what you think. I particularly like his black and white images that he has used for 'al green'.

Fuel for Life

The new diesel fragrance has really strong branding. I first noticed the advert on television and decided to look into the new diesel fragrance further by going to their website. I was really impressed. The website reflects the urban image of diesel and trys to draw the viewer 'into the unknown' by spinning fortune wheels and answering questions to determine where you are navigated to. The snippets of film within the website also add to the feel of the product, there is also a small section where you are able to view the tv ads, which is unusual for clothing websites. They are usually more concerned about getting you to the checkout. The diesel website is updated with the seasons, therefore it stays in touch with the fashion and doesn't have a generic shopping website feel about it. http://www.diesel.com/ Diesel also host a competition: see the website for more information.

Hoax crisp packet collections

I was shocked when I read an article about hoax collections of weightless objects such as crisp packets and bottle tops. People were being encouraged to collect such items under the premise that companies such as Walkers would fund life saving operations or give valuable medical equipment to hospitals. This such collection hoax became so well known that it was parodied by Walkers in their Gary Lineker "No More Mr Nice Guy" series of ads. In the ad (ca. 2000) schoolteacher Lineker exhorted his class to bring in Walkers crisp packets - the catch being that the packets had to be full for the crisp-munching teacher. To read more about the hoaxes click on this link:

http://www.messybeast.com/dragonqueen/walkers-hoax.htm

This just shows how powerful word of mouth can be, nobody collecting the packets really knew where the hoaxes had come from, however they still believed them to be true.

Why do promoters use flyers?

As we approach a new term in Leeds, the thought of walking to uni can be a daunting thought. 'Flyer's' are everywhere! By the third year at university most people know whats on offer in terms of nightlife and stick to what they know, the real bait are first years.

Every promotional flyer is thrust towards you in the hope that you may consider visiting that particular bar or club on that certain night. It makes you wonder when you see so many flyer's on the floor whether this promotional tool really works. However after talking to nightclub owners and working for promotional companies (yes I admit that I might be thrusting a flyer in your direction in the next week or two!) I have found that even though there are many other avenues that club promoters can go down to encourage people to go to their nights, flyering is always the most effective. “With flyer's, people are actually able to talk with the flyer distributor, ask questions, and get responses that may be available through an e-mail blast,” says Sean Saladino, director of operations for PK Graphics.

This is targeting at its best, each promoter can asess who they would want to attend their night, and based on what people look like, can make a quick decision as to whether they would be likely to attend. These people can then ask questions about the night and develop a 'relationship' with the flyerer, they then hopefully remember more about the promotion and are then more likely to attend the night. This method is proven to be much more effective than sending an email or text. The other benefit of flyering is that more than one person can be targeted at once, giving one person in a group a flyer encourages conversation, and word of mouth advertising begins. So although it is a pain to receive handfuls of flyers when you don't have a hand spare, you could see it as a compliment that the promoters want you in their club!