Fuel for Life

The new diesel fragrance has really strong branding. I first noticed the advert on television and decided to look into the new diesel fragrance further by going to their website. I was really impressed. The website reflects the urban image of diesel and trys to draw the viewer 'into the unknown' by spinning fortune wheels and answering questions to determine where you are navigated to. The snippets of film within the website also add to the feel of the product, there is also a small section where you are able to view the tv ads, which is unusual for clothing websites. They are usually more concerned about getting you to the checkout. The diesel website is updated with the seasons, therefore it stays in touch with the fashion and doesn't have a generic shopping website feel about it. http://www.diesel.com/ Diesel also host a competition: see the website for more information.