Waitrose Food Illustrated

Waitrose Food Illustrated is a very well produced magazine about food, however it also relates to various cultures and offers exciting recipes. Each page is carefully considered in terms of layout, they are not afraid of using two very strong images on their own across a spread with no text. Their advertising (as above) reflects their bold outlook, no nonsense approach. I enjoy this magazine as it is not 'flowery' it tells you things that are useful and discards the rest. However it doesn't come across like a recipe book as the background culture is bought into the articles- which is seen to be an important element to consider when eating food. This is reflected in their photographic style, the food is definatly the main attraction ( much like Marks and Spencers new approach) and they show that it can hold its own, by displaying photographs as they are, on their own.